Lookzones - Cognitive Research for Exploratory Search (CRES)

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Lookzones †

We defined “Lookzones”, labels indicating which part of the results page that the participants looked.

We used these meaningful labels to quantitatively analyze the participants' eye movements.

The Lookzones comprised the following 22 categories on the search result pages:

Title bar,
Menu,
Bookmark,
Toolbar,
URL bar,
Search bar,
Search bar button,
Tab,
Link for services,
Query box,
Search button,
Scroll bar,
Number of hits,
Link for ads,
Spell check,
Title,
Snippet,
URL,
Related search,
Link for next page,
Find in a page,
Status bar.

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Results †

The following is a result using lookzones. For more information, please see Saito et al.[Wi22008]

This table shows the average number of eye points to each lookzone.

There were significant differences between the two groups. Graduate students looked at the search bar more often than undergraduate students did. Undergraduate students looked at the toolbar, query box, and search button more often than graduate students did.

There were significant differences between the two tasks in scroll bar, snippet, and link for ads lookzones.

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References †

[IIiX2008] Differences between Informational and Transactional Tasks in Information Seeking on the Web
- Hitoshi Terai, Hitomi Saito, Masao Takaku, Yuka Egusa, Makiko Miwa, Noriko Kando
- Proceedings of the Second Symposium on Information Interaction in Context (IIiX 2008); pp.152-159 (2008-10)
- http://doi.acm.org/10.1145/1414694.1414728
[Wi22008] A Study of Information-Seeking on the Web: Preliminary Analysis on Influence of Task Types and User Experiences
- Hitomi Saito, Yuka Egusa, Masao Takaku, Hitoshi Terai, Makiko Miwa, Noriko Kando
- Conference of Web Intelligence and Interaction; Yokohama, pp. 37-42 (2008-12) (in Japanese)
- http://cres.jpn.org/?plugin=attach&pcmd=open&file=wi2_hsaito-print.pdf&refer=Files