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Lookzones †

We defined “Lookzones”, a set of categories indicating which part of the results page that the participants looked.

To analyze the eye-movements, we defined “Lookzones”, a set of categories indicating which part of the results page that the participants looked, and used these meaningful labels to quantitatively analyze them.

図

These are the Lookzones, in which we defined 22 categories for eye-movements on the search result pages. They include, for example, title bars, menus, bookmarks, URL bar, and so on.

  1. Title bar,
  2. Menu,
  3. Bookmark,
  4. Toolbar,
  5. URL bar,
  6. Search bar,
  7. Search bar button,
  8. Tab,
  9. Link for services,
  10. Query box,
  11. Search button,
  12. Scroll bar,
  13. Number of hits,
  14. Link for ads,
  15. Spell check,
  16. Title,
  17. Snippet,
  18. URL,
  19. Related search,
  20. Link for next page,
  21. Find in a page,
  22. Status bar.

These were analyzed by manual annotation combining browsing histories and eye-movements.

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Result †

The following is a result using the lookzones. For more information, please see Saito et. all[Wi22008].

表

This table shows average of number of eye points each lookzone.

There were significant differences between the two groups. Graduate sutdents looked search bar more than under graduate students. Under graduate students looked Toolbar, query box, searcg button more than graduate students.

There were significant differences between the two tasks in Scroll bar, Snippet, and Close Link for ads lookzones.

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Reference †

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